DemandCon 2012: B2B Marketers Learning To Overcome Persona Panic
Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…
Industry News October 2
Latest In: B2B marketing
6 Keys To Building A High Performance Revenue Marketing Practice: People And Process
By Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer for The Pedowitz Group Editor's note: In this three-part series,…
Demanding Views October 1Harte-Hanks Announces Updates To Its Purchase Level Scores Service
Harte-Hanks has announced five new enhancements to the Purchase Level Scores (PLS) available through its flagship product, the…
Industry News September 28
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