AI Across the Workflow: Take the 2026 Demand Gen Benchmark Survey
Key takeaways The 2026 Demand Generation Benchmark Survey aims to reveal where AI is truly delivering value across…
Blog August 6
Latest In: campaign optimization
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
TripleDart’s 2026 State of SaaS PPC Benchmark Report
Key Takeaways: TripleDart’s report shows that PPC performance varies widely by SaaS vertical, buyer intent, and campaign structure,…
News Brief June 15
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns
Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The…
News Brief May 4
Iterable Launches AI Agent to Scale Personalization
Key Takeaways: Iterable’s Nova Agent uses real-time AI to adapt campaigns, ensuring precise personalization at scale. The platform…
News Brief April 23
Stop Measuring. Start Moving: Closing the Execution Gap in Peak Sales Moments
As soon as a campaign goes live, peak sales moments move quickly. Traffic spikes, and dashboards start filling…
Demanding Views April 21
5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)
Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…
Blog April 13
Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)
Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…
Blog April 7
Synter Emerges from Stealth With AI Agent to Execute Paid Media Campaigns
Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams…
News Brief March 27
Beyond the Click: Turn Anonymous Website Engagement into Qualified Pipeline
The old campaign optimization playbook is breaking as attribution is messy, buyer journeys are invisible, and artificial intelligence…
Blog March 23
Demandbase Experts Share Strategies for Privacy-First Marketing: 2026 #COSeries
The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase…
Blog March 16
Resources
