Why First-party Data is Becoming the Foundation for Relevance
The further you get from first-party data, the further you get from the truth. Audience insights become less…
Demanding Views September 10
Latest In: customer insights
SurveyMonkey Updates Website Feedback Collector
Key Takeaways SurveyMonkey has simplified GetFeedback into a self-serve website feedback solution that lets teams deploy in-the-moment feedback…
News Brief July 28
How Avalara Drives Lifetime Value For Customers With AI-Enabled Insights From Gong
Avalara, a tax compliance platform, seeks to help public and private businesses simplify their end-to-end tax compliance procedures.…
Case Studies January 2
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Spekit’s Digital Enablement Platform Aims To Improve Team Training
Digital enablement platform Spekit helps clients' employees continuously learn and immediately access resources across a company's tech stack,…
Solution Spotlight February 22
Alida CXM Provides Customer Feedback Insights To Improve CX
Alida offers a customer experience management (CXM) platform designed to help users gain customer and prospect insights that improve…
Solution Spotlight February 1
DemandLab Launches Sightline Solution For Full-Funnel Marketing Measurement
DemandLab, a technology-focused marketing consultancy, unveiled Sightline, a new solution that aims to help marketers create a holistic…
Industry News January 26
Adobe Unveils Expanded CDP Platform For B2B Companies
Adobe is expanding the capabilities of its Real-Time Customer Data Platform to help B2B brands coordinate account-based experiences…
Industry News November 25
AgilOne Launches New Customer Insights Application On Oracle Cloud Marketplace
AgilOne, a predictive marketing cloud, has announced the launch of its Customer Data and Engagement Hub for the…
Industry News May 30
Tapad Partners With Conversion Logic To Provide Cross-Device Attribution
Tapad, a cross-device marketing technology firm, announced a partnership with marketing attribution provider Conversion Logic.
Industry News July 14
B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable
B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions…
Industry News October 7
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