Latest In: Data analytics
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Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
data Data analytics email marketing Litmus ROI targeting
Customers have opened more than 12 billion marketing emails in 2022 — and email send volume worldwide is…
Demanding Views
April 17
alignment Data analytics Data management Data Quality Gartner IT Marketing technology
As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly…
Industry News
January 10
customer data data Data analytics Data management Gartner
Gartner's latest survey, “Top Goals and Priorities for Customer Service and Support Leaders in 2023," revealed that the two…
Industry News
January 10
ABM Accountbased marketing Analytics data Data analytics Data management Forrester measurement metrics optimization Sales Enablement salesforce
Gartner research revealed that by 2024, organizations that lack a sustainable data and analytics operationalization framework will have…
Industry News
April 20
1:1 meetings Data analytics event engagement event management event promotion Hubb workflow automation
Hubb, a virtual event management software provider, offers attendee engagement and data analytics tools to help brands create…
Solution Spotlight
June 8
Analytics Data analytics Data management Forrester Research Google+ Moz search engine optimization SEO
The popularity of Google is unmatched — it holds a lion's share of the search engine marketplace at…
Industry News
April 28
activation strategies data analysis Data analytics data insights Data Quality Dun & Bradstreet sales and marketing sales and marketing report
Quality data is important for effective activation strategies, and new research from Dun & Bradstreet, provider of commercial…
Industry News
April 28
B2BDE19RC CPC CPL CTR Data analytics Data management engagement marketing data metrics micro metrics revenue
“But how do you know it’s working? Show me a dashboard.” You’ve been there. I’ve been there. Whether…
Demanding Views
June 21
Adobe Tableau big data Data analytics data visualization SAP SAS
Data analytics has never lacked for coordinates. Filling a spreadsheet with lead scoring algorithms, customer retention costs or…
Industry News
April 2