Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing: The DemandGenReport.com Q&A
Key Takeaways Most B2B organizations are not failing at AI because of tool access, but because ownership, data…
Feature September 14
Latest In: data integration
Why Predictive Channel Analytics Fails Without an Attribution Foundation
Predictive analytics are becoming crucial in B2B marketing. Channel leaders want to know which partners are about to…
Demanding Views September 4
Corvic AI Launches V5 to Help Enterprises Turn AI Prompts Into Repeatable Workflows
Key Takeaways Corvic AI’s V5 release moves enterprises beyond one-off prompts by turning AI interactions into automated workflows…
News Brief August 4
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
CenturyLink Launches Big Data As A Service With Cloudera
CenturyLink announced it has launched Big Data as a Service (BDaaS) with Cloudera. The solution is designed to…
Industry News January 23
Data Integration Platform Justransform Available In Oracle Cloud Marketplace
Data integration provider Justransform announced its platform is now offered in the Oracle Cloud Marketplace. The solution will…
Industry News August 1
Allocadia Unveils Data Integration Framework For Performance Management Tool
Allocadia, a provider of marketing performance management software, introduced Allocadia Cloud Exchange, an integration framework designed to enable…
Industry News August 24
Oracle Buys BlueKai Big Data Platform To Enhance Personalization
Oracle has acquired BlueKai, a cloud-based Big Data platform that enables companies to personalize online, offline and mobile…
Industry News February 24
LeadMD Adds Partners to Grow Marketing Automation Services And Offerings
LeadMD, a provider of marketing automation and CRM consulting services, has announced a number of partnerships to…
Industry News January 9
Study: Email Marketing Budgets Will Increase During 2013
Most businesses will increase their email marketing investments during 2013, and a majority also plan to integrate email…
Industry News December 11Aprimo Adds Support for Third-Party Data Sources to Marketing Automation Platform
Aprimo reported new data-integration capabilities for Aprimo Relationship Manager (ARM), the company's suite of marketing automation tools designed…
Industry News March 2
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