Latest In: intent data

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First Steps With Intent Data? Start With Sales

First Steps With Intent Data? Start With Sales

Marketing and sales are now firmly data-driven practices, pushing leaders to find data sources and insights that can…

Demanding Views February 2
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Balancing Personalization & Privacy Through Relevant, Transparent Communication

Balancing Personalization & Privacy Through Relevant, Transparent Communication

Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries.…

Industry News January 15
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AppNeta Sees 150% Increase In Pipeline With Intent-Driven Strategy

AppNeta Sees 150% Increase In Pipeline With Intent-Driven Strategy

With a small team and heavy competition, AppNeta turned to intent data to get in front of target…

Case Studies December 18
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