CMO’s New Content Priorities to Win Influence as Search Declines
B2B tech content marketing officers (CMOs) are resetting their strategies due to the diminishing effect of traditional brand…
News Brief February 2
Latest In: kpis
Is Your Brand Ready for Answer Engines? Conductor’s Patrick Reinhart on the Shift to AEO/GEO
Digital discoverability is undergoing its most significant transformation in decades, with large language models (LLMs) and artificial intelligence…
Feature January 28
10Fold: Majority of B2B Marketers Plan to Increase Spend in 2026
B2B marketers head into the new year with more to spend and a renewed focus on brand visibility,…
News Brief January 5
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
10Fold’s MetricsMatter 4.0 Dashboard Aims To Streamline KPI Collection To Optimize Strategies
10Fold is a North American integrated communications agency designed to create thought leadership and build brand value for…
Solution Spotlight July 25
Loops.ai Generates $14M In Seed Funding
Loops.ai, a product growth platform, announced its public launch with $14 million in seed funding in a round…
Industry News November 22
New CMO Council Study Shows Greater Emphasis On Earned Media, Misalignment With Paid And Owned Channels
Eighty-one percent of business leaders agree that the change in our business environment due to social unrest and…
Industry News September 30
Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns
Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of…
Industry News January 9
Unpacking ‘Customer-Centricity:’ What It Means And How To Use It
Marketers need to adapt to the expectations of the evolving customer now more than ever — a recent…
Demanding Views November 26
Industry Author & Analyst Rebecca Lieb On Content That Contributes To The Bottom Line
Content marketing strategy today, particularly in the B2B sphere, is complicated. You need substantive content distributed in multiple…
Industry News February 15
GoodData Adds New Features To Its Partner Ecosystem
GoodData, a provider of cloud-based platform and apps, has expanded its partner offerings to enable them to build,…
Industry News February 15
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
