Unbounce CEO Steve Oriola on Landing Pages, Conversion Optimization and Paid Media ROI: The DemandGenReport.com Q&A
Key Takeaways Landing pages are the strongest predictor of paid media ROI, and marketers who are confident in…
Feature August 31
Latest In: landing pages
Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages
Key Takeaways Unbounce and Ascend2 found that many B2B marketers still send paid traffic to generic pages, weakening…
News Brief August 10
Intellimize Reveals AI Landing Pages Designed To Help Create Personalized Webpages
Intellimize, an AI-driven optimization platform, launched AI Landing Pages, a new capability designed to help marketers generate high-converting…
Industry News January 23
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Alyce Integrates With Vidyard To Combine Video Marketing With Gifting
Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video…
Industry News July 10
How To Build An Appealing Lead Generation Form
Fact: people don't like online forms (gasp!). It's not hard to see why: Online forms require extra work…
Demanding Views January 6
Starshot Saves 96 Person Hours Per Month With Act-On
Starshot, a marketing agency focused on customer experience design and demand generation, has implemented Act-On for Agencies from…
Industry News December 10
Bizo Extends Reach Of Data Solutions
Bizo, a provider of business audience marketing technology, announced the launch of Bizo Data Solutions, an extension of…
Industry News April 25Silverpop Reports 39% Business Growth, Adds 110 New Clients
Digital marketing technology provider Silverpop has announced a 39% business growth compared to the previous year, as well…
Industry News November 12Optify Adds Lead Intelligence To B2B Marketing Solutions
Optify, a provider of digital marketing software, today announced new lead intelligence capabilities for the company's suite of…
Industry News October 23
The Must Do’s for Getting the Most Out of Your Marketing Automation System
By Chris Frank, Marketing Director, TreeHouse InteractiveEditor's note: This is the first in a two-part series. It is…
Demanding Views October 9
Why Effective Multi-Channel Marketing Requires Customer Intelligence
By Joe Cordo, CMO of Extraprise Editor's note: this is the second in a two-part series. Read Part…
Demanding Views September 25
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