B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns
As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results,…
Industry News June 27
Latest In: MarcomCentral
Fragmented Content Hinders Revenue, Says MarcomCentral, Demand Metric Study
Almost two-thirds of firms lose business when the sales team doesn’t have the needed content available, according to…
Industry News March 20Marketing Operations Goes From Misfits To Major Players
Marketing operations is no longer an island of misfit projects, inhabited by IT guys spitting out reports and…
Industry News March 27
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
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