B2BMX 2026 Keynote: Elfried Samba Looks to Bring the Sexy Back to B2B Marketing
In an industry where technology plays a fundamental role when it comes to output and performance, Elfried Samba…
Feature March 10
Latest In: podcasts
From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising
In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…
Demanding Views October 8
Madison Logic Bolsters Product Portfolio with ABM Audio Advertising
Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM Audio Advertising…
News Brief April 17
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
March Communications Launches Podcast-As-A-Service Program
March Communications, a public relations agency with a specialty in tech PR, content marketing and influencer marketing, has…
Industry News August 12
#B2BMX Keynote: Brian Fanzo Shares How To Get Inside The Mind Of The Digitally Plugged Generation
Millennials may get a bad reputation — lazy, entitled, attached to their phones and responsible for killing the napkin…
Industry News March 1
Ipswitch Spills The Details On How To Craft Award-Winning Content
No matter what industry they're in, today's B2B professionals are looking for authentic, audience-based content to help them…
Blog June 6
3 Ways To Amp Up Your Campaigns With Live & Digital Events Your Buyers Will Eat Up
Today's B2B buyers are really specific when it comes to content consumption. Demand Gen Report's 2018 Content Preferences…
Blog May 2
Rise Of Millennial Buyers Pushes Marketers To Reevaluate Traditional Tactics
Millennials have long been disparaged and dismissed as “lazy and self-centered.” But marketers can no longer afford to…
Industry News May 2
3 Marketing Strategy Podcasts You Should Follow
Today's time-starved B2B marketers and buyers prefer short-form, easy-to-digest content, according to Demand Gen Report's 2018 Content Preferences…
Blog April 25
2013 B2B Content Survey: Trust Is A Make-Or-Break Issue For Today’s Buyers
More than ever, B2B buyers rely on content – all types of content – to research and make…
Industry News April 17
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
