Is the CMO a Dying Breed?
Yep. I’m asking the question every CMO has been thinking for the last year. You’ve read the LinkedIn…
Demanding Views September 8
Latest In: product marketing
GetWhys Grounds AI GTM Content in Buyer Intelligence
Key Takeaways GetWhys is positioning buyer intelligence as the quality-control layer for AI-generated GTM content, helping teams validate…
News Brief August 13
Pam Didner Shows How to Build A GTM Plan Executives Can Actually Approve: Lessons Learned at B2BMX
Key Takeaways: Strong GTM plans start with alignment across product, sales, and marketing before campaigns or launch calendars…
Feature June 11
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
10Fold: $1M Marketing Budgets Are Baseline for B2B Growth
Seven-figure annual marketing budgets are no longer exceptional in B2B technology as a new report from 10Fold found…
News Brief February 17
Outreach Announces Abhijit Mitra As President Of Product & Technology
Outreach, an AI sales platform, appointed Abhijit Mitra as its new President of Product and Technology. Mitra will lead…
Industry News October 27
Startup 101: How To Manage A Product Marketing Launch
As a marketing communications director for Silicon Valley startups, I've worked on a dozen or more marketing product…
Demanding Views June 2
Hotjar Acquires PingPong To Launch Hotjar Engage For Product Teams
Hotjar is a product experience insights software designed to enable product teams to better empathize with their end-users…
Solution Spotlight April 26
Loops.ai Generates $14M In Seed Funding
Loops.ai, a product growth platform, announced its public launch with $14 million in seed funding in a round…
Industry News November 22
B2B Tech Veterans Launch GTM Partners, A Go-To-Market Analyst Firm
Go-to-market (GTM) industry experts Sangram Vajre, Bryan Brown, Lindsay Cordell and Judd Borakove launched the first data-driven GTM analyst firm, GTM Partners.…
Industry News September 13
Building A Better Demand Gen Organization: Putting Process Before People
By Adam B. Needles, Chief Strategy Officer, Annuitas Conventional wisdom in B2B demand generation is maturing. There's a…
Demanding Views December 27
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