WunderKIND Ads Releases First Benchmarks for Programmatic CTV Pause Ads
Key Takeaways Programmatic CTV Pause Ads outperformed traditional 60-second CTV spots across all 13 verticals studied, with significantly…
News Brief June 29
Latest In: programmatic advertising
Infolinks Integrates with Basis to Embed Curated Supply Directly into Media Execution Workflows
Key Takeaways: Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display,…
News Brief June 25
Chalice AI, Equativ Advance Containerized AI Curation and Activation Across the Open Internet
Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…
News Brief June 17
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Intentsify Expands Global Access to B2B Audience Data Across Leading DSPs
Key Takeaways: Intentsify made more than 700 pre-built B2B audience segments available directly in major DSPs, including The…
News Brief May 18
Accelerate Pipeline Growth with B2B Programmatic Advertising
B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants…
Demanding Views March 27
OneMagnify Acquires Optimal’s Performance Marketing Business
OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a…
News Brief March 23
Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han
The programmatic advertising landscape is shifting faster than ever, and keeping pace requires more than just new tools—it…
Feature February 25
AdLib, Curated.Media Look to Streamline Programmatic Buying
To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic…
News Brief November 11
StackAdapt Launches General Availability of Martech Suite
StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution…
News Brief November 6
Bombora Debuts Curated Ecosystem Audiences
Bombora has launched Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions. With its new…
News Brief November 4
Advertisers Want to Move Beyond Search and Social— The Question Is “How?”
Champions of the open internet often make an idealistic case for it. They talk about transparency, innovation, and…
Demanding Views October 17
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