The Power Of Event-Led Growth In 2024
Business today primarily happens in a digital environment, leaving people hungry for authentic, in-person experiences. Event marketers have…
Demanding Views May 3
Latest In: splash
Right-Sized Events Net Better ROI
Flagship (or tentpole) events have played an essential role in many business strategies for decades. However, amongst a…
Demanding Views January 3
6sense, Athena Alliance & Splash Enforce Women In Power
6sense, a revenue intelligence platform, and Athena Alliance, a community platform for women, banded together to address boardroom…
Industry News September 21
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Widen Streamlines Event Management Process
In December 2017, Widen, a digital asset management company, partnered with Splash, an event marketing software provider, to better manage its event…
Case Studies June 10
What’s Working In Event Marketing: 4 Tactics Driving Event Success At All Stages Of Planning
Event marketing is having a major moment in B2B right now. Multiple research reports indicate a rise in…
Industry News February 1
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