Study: Less Than 20% Of Companies Can Track Leads Through The Funnel
Measuring marketing performance continues to be a big hurdle for most organizations, according to new research conducted by…
Industry News October 14
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Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution
Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but…
Industry News August 30
ABM Adoption Soars Among B2B Marketers
Account-based marketing (ABM) adoption in B2B is soaring; more than 70% of B2B companies have staff fully or…
Industry News April 26
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Study: Companies Are Not Maximizing Their CRM Spend
CRM systems are a major investment, but many B2B organizations are not realizing the full value of their…
Industry News July 21
Study: Marketing Automation Revenues To Reach $14 Billion By 2020
Marketing automation revenues are expected to reach $14 billion by 2020, according to a new study from Frost…
Industry News May 28
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