Latest In: Event Strategy

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Making Every Scan Count: How Smart QR Code Strategies Help Marketers Maximize Event ROI

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before…

Demanding Views July 11
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Goldcast’s Palash Soni Talks About What B2B Leaders Need to Know About the Future of Webinars

Webinars have long been a staple in the B2B marketer’s toolkit, but the landscape is changing faster than…

Feature July 9
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Plug Power Generates 65,000 Net-New Interactions with Virtual/Hybrid Events

With potential buyers worldwide not able to attend a tour of facilities in person, the opportunity to hold…

Case Studies June 26
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Campaign Optimization Series
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Strategy & Planning Series