Key Takeaways:
- The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for B2B Marketing Exchange, expanding its role beyond demand generation news.
- B2BMX Insights will sharpen its editorial focus on fast-evolving B2B priorities like AI, ABM, revenue operations and data-driven demand generation while continuing trusted industry coverage.
Forge’s Demand Gen Report is now B2BMX Insights. After nearly two decades as the go-to source for news and analysis in B2B marketing, it now steps up as the year-round content and connections arm of B2B Marketing Exchange (B2BMX), powered by Advertising Week. That means a direct line to the latest strategies, information and peer conversations for marketing and sales practitioners.
What began as a hub for demand generation professionals now serves every kind of B2B marketer. From newsletters and webinars to deep-dive content and best practices, B2BMX Insights will continue covering the issues and trends shaping B2B.
“We have always worked closely with our conference colleagues, and the name change solidifies that relationship for those in the industry,” said James Hickey, editor of B2BMX Insights. “For nearly 20 years, DGR has been the media brand that B2B marketers read and trust. Our in-depth content offerings spur the industry to act and shape how the industry thinks about the latest trends.”
In alignment with the conference, B2BMX Insights coverage is fueled by a highly curated and diverse collective of the most influential professionals shaping the future of B2B marketing and sales. Besides covering the latest news and trends, we will continue to publish case studies and Demanding Views from senior-level marketing executives, including CEOs, CMOs, vice presidents and directors.
The new name reflects the alignment of this powerful media brand with the B2BMX conference and marketplace held each year in sunny California and on the B2BMX Summit stage at Advertising Week New York.
“B2BMX Insights offers the news and thought leadership that B2BMX attendees crave all year long,” said Jamie Maw, Associate Show Director, Corporate – Operations, Advertising Week. “Having a proven editorial partner extends the value of B2BMX and offers our attendees a place to connect and learn with other marketing leaders.”
“B2B marketing is being reshaped by AI, personalization and data, and the pace isn’t slowing,” said Melody Bostic Brown, Senior Vice President, Content Innovation & Editorial, Forge. “Moving forward, B2BMX Insights will sharpen its coverage on the areas defining what comes next, from AI and account-based marketing to revenue operations and data-driven demand generation. Our goal is to be where B2B marketers turn, year-round, to understand that change and turn it into results.”
