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GDPR - Demand Gen Report Coverage
Zuant Releases Bot-Enabled Data Regulation Compliance Solution

Zuant Releases Bot-Enabled Data Regulation Compliance Solution

February 25, 2019  - avatar Elise Schoening

Zuant Vault is a cloud-based data management solution designed to control both on- and offline mobile data to help B2B companies comply with stringent regulations, such as GDPR. 

GDPR Aftershocks Show Big Impact On Contact Databases, Leading Marketers To Focus On Content Syndication, Inbound Strategies

GDPR Aftershocks Show Big Impact On Contact Databases, Leading Marketers To Focus On Content Syndication, Inbound Strate…

December 5, 2018  - avatar Brian Anderson

The initial focus around the May 2018 GDPR deadline for most B2B organizations was what steps they need to take to be compliant. Now almost six months after the deadline many brands are seeing and feeling the effects on their database, with some seeing their usable contact lists dropping by more than 50% after double opt-ins and other compliance steps...

Podcast: The Future Of Influencer Marketing Is Influencer Relations

Podcast: The Future Of Influencer Marketing Is Influencer Relations

November 14, 2018  - avatar Elise Schoening

New research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in order to be successful. In a conversation with Demand Gen Report, Solis shared what he has named “Influence 2.0,” a new approach that...

Podcast: GDPR Leaders & Laggards: New CMO Council Research Highlights GDPR Impacts, Implications On B2B Businesses

Podcast: GDPR Leaders & Laggards: New CMO Council Research Highlights GDPR Impacts, Implications On B2B Businesses

October 16, 2018  - avatar Brian Anderson

Although GDPR went into effect last May, 16% of companies still don’t have a plan for GDPR compliance and 11% don’t know if they have a plan, according to new research from the CMO Council. In a conversation with Liz Miller, SVP of Marketing at the CMO Council, she digs into the data to uncover the main misconceptions that are...

Data Lakes Are Not Evil — They Just Need To Be Properly Utilized

Data Lakes Are Not Evil — They Just Need To Be Properly Utilized

October 15, 2018  - avatar Michael Hiskey, Semarchy

Imagine a place where all business data could be stored in its source form, waiting to be analyzed on call. That place is the data lake, and when properly utilized, it can be one of a business’ most valuable assets, saving money and increasing ROI. So, it’s been surprising to see data lakes labeled “evil.” The anxiety about data lakes turning...

PFL Looks To Expand Capabilities, Global Footprint With New Capital Expenditures

PFL Looks To Expand Capabilities, Global Footprint With New Capital Expenditures

September 28, 2018  - avatar Brian Anderson

PFL, a tactile marketing automation company, announced new capital expenditures that the company states will help further expand its capabilities for current and future clients. The four key investment initiatives intend to accelerate client acquisition and delivered value by investing in increased capacity on the production side that supports bigger campaigns, added personalization and more, according to the company. 

Openprise Releases Data Orchestration Platform Integration With Microsoft Dynamics 365

Openprise Releases Data Orchestration Platform Integration With Microsoft Dynamics 365

September 12, 2018  - avatar Elise Schoening

Openprise, a data orchestration platform, announced a new integration with Microsoft Dynamics 365 that aims to help marketing and sales teams cleanse data, increase productivity and grow revenue.

Dynamic Consultants Group Launches Microsoft Dynamics 365 Solution For GDPR Compliance

Dynamic Consultants Group Launches Microsoft Dynamics 365 Solution For GDPR Compliance

August 27, 2018  - avatar Elise Schoening

Dynamic Consultants Group, a CRM and ERP consulting provider, released GDPRoactive, a new solution for Microsoft Dynamics 365 that is designed to comply with the General Data Protection Regulation (GDPR).

New Research: 80% Of Marketers Concerned Data Vendors Are Not GDPR Compliant

New Research: 80% Of Marketers Concerned Data Vendors Are Not GDPR Compliant

July 31, 2018  - avatar Elise Schoening

Eighty percent of marketers are concerned that their marketing technology vendors are not fully GDPR complaint and may expose their company to legal risks, according to new research from Demandbase and Demand Metric.

Why GDPR Will Force Marketers To Be Better At Their Jobs

Why GDPR Will Force Marketers To Be Better At Their Jobs

June 15, 2018  - avatar Jordan Teicher, Editor-in-Chief, Contently

I received 41 emails about the General Data Protection Regulation (GDPR) in May. For some, 41 may sound modest. Every brand, publisher and tech company has to send these notifications explaining their new privacy policies. As we’ve seen over the last few weeks, these emails are painfully bland. Most people I’ve spoken to weren’t reading them. But they’re also incredibly...

Marketing Post GDPR: Two Tribes Of Marketing

Marketing Post GDPR: Two Tribes Of Marketing

May 22, 2018  - avatar Brian Anderson

This infographic from Marketo outlines the two varying approaches marketers have adopted ahead of the General Data Protection Regulation (GDPR). According to new research from Marketo, 55% of marketers have taken a marketing-first approach, while the remaining 45% have taken a legal-first approach.

SAP Releases Data Cloud For Increased Customer Transparency And Control

SAP Releases Data Cloud For Increased Customer Transparency And Control

May 16, 2018  - avatar Elise Schoening

SAP, a software solutions provider, has released the Customer Data Cloud, which aims to improve customer relationships by offering greater data transparency and control. The Cloud leverages technology from Gigya, a customer identity and access management platform, which SAP acquired in 2017.

DealSignal Launches GDPR Risk Assessment Module

DealSignal Launches GDPR Risk Assessment Module

May 10, 2018  - avatar Elise Schoening

DealSignal, a B2B demand generation software, has released a new GDPR Risk Assessment Module. Announced at the 2018 SiriusDecisions Summit in Las Vegas, the solution is designed to help marketers ensure all contact data in their CRM is accurate, up-to-date and complies with the General Data Protection Regulation (GDPR), which will take effect on May 25.

3 Things To Keep In Mind For GDPR Email Messaging

3 Things To Keep In Mind For GDPR Email Messaging

May 8, 2018  - avatar Brian Anderson

We’re coming down to the wire for GDPR compliance. I’m sure all our readers are quite familiar with it; especially those who tuned into Demand Gen Report’s livestream podcast about the topic. But judging by the number of emails I’m receiving asking me to re-opt-in to keep receiving their content, B2B marketing teams are starting to feel the pressure to...

Synthio Releases Database Compliance Assessment For GDPR And CASL

Synthio Releases Database Compliance Assessment For GDPR And CASL

April 23, 2018  - avatar Elise Schoening

In anticipation of the General Data Protection Regulation (GDPR), Synthio has added a GDPR compliance feature to its Data Health Analysis (DHA) offering. The GDPR compliance enhancement aims to provide insight into the potential compliance of a user’s database.