January 20, 2020 Michael Bird, Dun & Bradstreet
In the past few decades, we’ve seen a massive change in technology. Today, I can buy a new wardrobe, order groceries, hail a ride, book a vacation and wire money from my bank account with a click or two on my mobile phone. And if I’m too lazy to even open my phone to check the weather, Alexa is there...
September 6, 2019 Amanda Hollenbeck
DealSignal, a B2B on-demand contact data platform, revealed a CRM Data Health™ module integration for Salesforce, designed to refresh incomplete or outdated leads, contacts and accounts in an effort to tackle CRM data decay with accurate data that is GDPR-compliant.
August 8, 2019 Elise Schoening
The devil’s in the details — or in marketing’s case, the devil’s in the data. Almost every B2B marketer has a data problem, whether it’s getting the right data on target accounts ensuring data is accurate and up to date or aligning sales and marketing around the same data, the list is endless. And thanks to GDPR, the pressure is...
August 5, 2019 Peter Gillett, Zuant
The challenges marketers face today regarding data have not changed. We still need to collect and leverage data to generate demand. GDPR forces companies to examine their approach to data collection and comply with the rules or suffer the consequences. Considering the privacy controversies currently surrounding Facebook and Google, one would think marketers would be obsessed with being compliant, but...
July 24, 2019 Elise Schoening
A little over a year has passed since the General Data Protection Regulation (GDPR) took effect, but marketers are not out the woods yet. On the contrary, the wave of privacy regulations seems to have just begun, and the latest legislation, the California Consumer Privacy Act (CCPA), is scheduled to take effect in six months’ time.
April 30, 2019 Dale Durrett, Bombora
Buyer intent data is quickly becoming a must-have dataset for sorting likely-to-convert prospects from those who are less likely, and for influencing marketing budget decisions. Yet as the adoption of this intent data has grown, many senior marketers still talk about intent signals as if they are all the same. They are not. All forms of intent data are useful...
February 25, 2019 Elise Schoening
Zuant Vault is a cloud-based data management solution designed to control both on- and offline mobile data to help B2B companies comply with stringent regulations, such as GDPR.
December 5, 2018 Brian Anderson
The initial focus around the May 2018 GDPR deadline for most B2B organizations was what steps they need to take to be compliant. Now almost six months after the deadline many brands are seeing and feeling the effects on their database, with some seeing their usable contact lists dropping by more than 50% after double opt-ins and other compliance steps...
October 16, 2018 Brian Anderson
Although GDPR went into effect last May, 16% of companies still don’t have a plan for GDPR compliance and 11% don’t know if they have a plan, according to new research from the CMO Council. In a conversation with Liz Miller, SVP of Marketing at the CMO Council, she digs into the data to uncover the main misconceptions that are...
October 15, 2018 Michael Hiskey, Semarchy
Imagine a place where all business data could be stored in its source form, waiting to be analyzed on call. That place is the data lake, and when properly utilized, it can be one of a business’ most valuable assets, saving money and increasing ROI. So, it’s been surprising to see data lakes labeled “evil.” The anxiety about data lakes turning...
September 28, 2018 Brian Anderson
PFL, a tactile marketing automation company, announced new capital expenditures that the company states will help further expand its capabilities for current and future clients. The four key investment initiatives intend to accelerate client acquisition and delivered value by investing in increased capacity on the production side that supports bigger campaigns, added personalization and more, according to the company.
September 12, 2018 Elise Schoening
Openprise, a data orchestration platform, announced a new integration with Microsoft Dynamics 365 that aims to help marketing and sales teams cleanse data, increase productivity and grow revenue.
August 27, 2018 Elise Schoening
Dynamic Consultants Group, a CRM and ERP consulting provider, released GDPRoactive, a new solution for Microsoft Dynamics 365 that is designed to comply with the General Data Protection Regulation (GDPR).
July 31, 2018 Elise Schoening
Eighty percent of marketers are concerned that their marketing technology vendors are not fully GDPR complaint and may expose their company to legal risks, according to new research from Demandbase and Demand Metric.
June 15, 2018 Jordan Teicher, Editor-in-Chief, Contently
I received 41 emails about the General Data Protection Regulation (GDPR) in May. For some, 41 may sound modest. Every brand, publisher and tech company has to send these notifications explaining their new privacy policies. As we’ve seen over the last few weeks, these emails are painfully bland. Most people I’ve spoken to weren’t reading them. But they’re also incredibly...