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Televerde Expands Its Prison Workforce Development Program

1Call center pic2Televerde, a provider of demand generation services, announced a new partnership with the Homestead Correctional Institute, part of Florida Department of Corrections, to expand its prison workforce development program. The company signed an agreement with Florida’s Prison Rehabilitative Industries and Diversified Enterprises, Inc. (PRIDE Enterprises) to open an engagement center in Florida and provide career pathways for incarcerated women.

Strong Use Cases Emerging For AI-Powered Marketing Applications

The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions to automate routine tasks and personalize responses to convert more leads. Many tools in the marketing tech stack — including marketing automation, customer relationship management systems and content management platforms — incorporate AI to some degree already, and it is becoming more pervasive.

Merkle & Digital Pi Leadership Share New Details On Merger

B2B marketers today are wrestling with the complexity of integration, according to Michael McLaren, Global CEO of the B2B Group at Merkle. Organizations are thinking beyond individual point solutions, and are looking at how technology, data and content can help develop more holistic experiences. That is why he believes merging with consultancy Digital Pi is a natural fit.
  • Published in Blog

2020 Customer Experience Outlook Guide: Reinventing The Martech Stack For The New Year & Beyond

The foundations of marketing and sales automation have positioned B2B businesses to scale for growth, leading to a newer focus on better experience management to personalize messaging and build authentic relationships.

Marketing and sales teams, as well as the solution providers that enable them, have been pivoting extensively to move to the next stage of marketing automation — ultimately going beyond individual leads to having a holistic, 360-degree view of the customer that empowers them to make better business decisions. This shift has also led to a higher focus on tools and tactics such as intent data, conversational marketing, AI and more — to further refine and customize the buying journey.

Read on to learn from industry experts and practitioners on what tools, tactics and strategies will amplify the customer experience in 2020 and beyond. Topics of discussion include:

  • The current state of customer experience in the B2B marketplace and how they see companies evolving their go-to-market efforts over the next couple of years;
  • How customer intelligence will impact sales and marketing teams;
  • The new role marketing automation and CRM solutions will play in a customer-driven world; and
  • The technologies that will have the greatest impact on B2B companies and their ability to offer customer centric experiences.

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  • Published in Reports

Why Are B2B Tech Firms Ripe For Social Selling?

Mike OrrOne constant exists today in B2B tech sales: people buy from people. Most importantly, people buy from people they trust. In fact, LinkedIn’s State of Sales reports consistently find trust to be the most influential factor in buying decisions. In the last 10 years, companies have invested heavily in marketing technology to deliver an educational and personalized buying experience. Delivering this value to buyers builds trust with the company brand; but for B2B tech sales, that’s just the beginning. 

Top Quotes From #B2BSMX

We're still coming down from the high of the excitement at our first-ever B2B Sales & Marketing Exchange at the Encore Boston Harbor resort last week. With so much great content under one (very fancy) roof, there was no shortage of actionable advice and quotes-to-live-by to bring back to the office. 

In case you missed out on the fun, we've rounded up some of the best quotes, one-liners and takeaways from #B2BSMX from our esteemed speakers. 

  • Published in Blog
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