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Adam Needles ANNUITASBy Adam Needles advocacy Annuitas Balancing the Demand Equation: The Elements of a Successful buyer insights Chief Strategy Officer demand process Is the CEO the problem? loyalty marketing ROI Modern B2B Demand Generation Model
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Is The CMO The Problem?

By Adam Needles, Chief Strategy Officer, ANNUITAS A recent CEB Marketing Leadership Council study noted, "[W]e see B2B…

Demanding Views August 28
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Boost Your Content Marketing Engine with Curation

By Michael Gerard, CMO, Curata  Marketing's desire to increase the quantity and quality of sales-ready leads has never…

Demanding Views August 20
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5 Lessons Learned From Integrating Marketing Automation Software With An In-House CRM

By Katie Hollar, Marketing Manager, Capterra In early 2012, my Capterra colleagues and I decided that it was…

Demanding Views August 13
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