Latest In: Demanding Views

Demand Creation Specialists Jill Konrath Selling to Big Companies SNAP Selling
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“SNAP Selling” Author Talks New Rules of Selling to Crazy-Busy Prospects

The time-starved buyer needs to be particularly nurtured, and the rules are getting “snappy” for marketers to message…

Demanding Views July 13
BtoB marketers demand generation Joan Damico Marketing Communications Consultant
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BtoB Mobile Marketing: There’s An App For That

By Joan Damico, Marketing Communications Consultant It's predicted that nearly 6 billion mobile app downloads will occur in…

Demanding Views July 6
go-to-market strategies KickStart Alliance marketing campaign Mike Gospe sales cycle segmentation
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3 Steps to Shorten the Sales Cycle with Persona-Driven Marketing

By Mike Gospe, Co-Founder & Principal, KickStart Alliance We are victims of our own desire to sell to…

Demanding Views June 29
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Campaign Optimization Series
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Strategy & Planning Series