PebblePost, a programmatic direct mail platform, announced that it has raised $25 million in a series C funding round led by Advance Venture Partners (AVP).
The company said it plans to expand on the platform’s machine learning capabilities and double its engineering and data science teams over the next year. As part of the agreement, David ibnAle, Managing Partner at AVP, will join PebblePost’s Board of Directors.
“Marketers are responding extremely well to the innovative approach of PebblePost’s programmatic direct mail platform,” said ibnAle in a statement. “The platform marries the brawn of direct mail with the brains of digital technology and data science … We are thrilled to partner with PebblePost’s management team and existing investors to support the company’s continued growth.”
