Adam Charles AdRoll Advertising Week New York AI Ajay George Alex Josephson Annie Dunleavy Antonella Bonanni artificial intelligence b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Content Creators Courtney Carroll Creators Danielle Puceta Decoding Growth Dentsu Enhancio Gina Kleiner IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke Kathleen Booth LinkedIn Marc Herron Maria-Angela Sanzone Mark Singer Maryam Banikarim NetApp Parya Behrouzian Path7 Realm B2B ServiceNow Sonya Lombardi Sparks TechFinitive.com US Deloitte Digital WSJ Institute 				
				
				
                
                
                    
                    With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees…
					
						Blog					
                    October 15
                 
             
   	
	
	
	
	
	
	
   			
            
				
				Adam Charles AdRoll Advertising Week New York Ajay George Alex Josephson Annie Dunleavy Antonella Bonanni b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Courtney Carroll Danielle Puceta Decoding Growth Dentsu Enhancio Gina Kleiner IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke Kathleen Booth LinkedIn Marc Herron Maria-Angela Sanzone Mark Singer Maryam Banikarim NetApp Parya Behrouzian Path7 Realm B2B ServiceNow Sonya Lombardi Sparks TechFinitive.com US Deloitte Digital WSJ Institute 				
				
				
                
                
                    
                    Today is the day— the B2BMX sessions at Advertising Week New York 2025 (AW NewYork) take center stage,…
					
						Blog					
                    October 9
                 
             
   	
	
	
	
	
	
	
   			
            
				
				Adam Charles AdRoll Advertising Week New York Ajay George Alex Josephson Annie Dunleavy Antonella Bonanni b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Courtney Carroll Danielle Puceta Decoding Growth Dentsu Enhancio Gina Kleiner IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke Kathleen Booth LinkedIn Marc Herron Maria-Angela Sanzone Mark Singer Maryam Banikarim NetApp Parya Behrouzian Path7 Realm B2B ServiceNow Sonya Lombardi Sparks TechFinitive.com US Deloitte Digital WSJ Institute 				
				
				
                
                
                    
                    The lineup is set for the B2BMX session at Advertising Week New York 2025 (AW NewYork). Sponsored by…
					
						Blog					
                    October 6
                 
             
   	
	
	
	
	
	
	
     
				
				Adobe b2b content Bryan Casey IBM Lumen Technologies Marketing Personalization Moria Fredrickson Nick Harper 				
				
				
                
                
                    
                    B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate…
					
						News Brief					
                    April 29
                 
             
   	
	
	
	
	
	
	
   			
            
				
				IBM WPP 				
				
				
                
                
                    
                    WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched…
					
						Industry News					
                    June 21
                 
             
   	
	
	
	
	
	
	
   			
            
				
				consultancy Demand Spring IBM InVision Lead Advisory Group Revenue Marketing 				
				
				
                
                
                    
                    Demand Spring, a revenue marketing consultancy, launched Leap Advisory Group, an advisory service where marketing experts offer personalized,…
					
						Industry News					
                    May 4
                 
             
   	
	
	
	
	
	
	
   			
            
				
				Ceros digital experiences IBM NBC Sumera Equity Partners United Airlines 				
				
				
                
                
                    
                    Ceros, an experiential content platform, has raised $100 million in funding from mid-market private equity firm Sumeru Equity…
					
						Financial News					
                    July 23
                 
             
   	
	
	
	
	
	
	
   			
            
				
				Adobe buyer engagement digital transformation Hybrid Cloud IBM Red Hat revenue 				
				
				
                
                
                    
                    Adobe, IBM and enterprise solution provider Red Hat have partnered to enable businesses to deliver personalized customer experiences…
					
						Industry News					
                    July 22
                 
             
   	
	
	
	
	
	
	
   			
            
				
				display advertising IBM IBM Watson Jeremy Hlavacek Watson Ads Builder 				
				
				
                
                
                    
                    IBM has launched Watson Ads Builder, a self-service platform designed to help marketers create conversational display ads that…
					
						Industry News					
                    June 3
                 
             
   	
	
	
	
	
	
	
   			
            
				
				#B2BMX 3M B2B Marketing Exchange Carlos Abler content marketing empathy humor IBM marketing strategies social entrepreneurship Tim Washer 				
				
				
                
                
                    
                    Seventy-one percent of B2B marketers rate their company's overall content marketing success as zero to minimal, according to…
					
						Industry News					
                    February 27
                 
             
   	
	
	
	
	
	
	
   			
            
				
				IBM Mark Simpson marketing campaign text voice Watson Assistant Watson Campaign Automation 				
				
				
                
                
                    
                    IBM announced the general availability of Watson Assistant for Marketing, an AI-powered assistant that aims to help marketers…
					
						Industry News					
                    October 4
                 
             
   	
	
	
	
	
	
	
   			
            
				
				CEO Derek Schoettle IBM Yonatan Stern zoominfo 				
				
				
                
                
                    
                    ZoomInfo, a B2B account and contact database platform, has appointed Derek Schoettle as its new CEO. He will replace…
					
						Industry News					
                    July 25