This round brings the company’s total amount raised to date up to $56 million. The company said the funds will be used to enhance its platform capabilities, grow its R&D team and expand its offices in New York and Tel Aviv. As part of the agreement, Viola Growth Partners Rafi Carmeli and Eran Westman, and Next47 Partner Matthew Cowan will join Bizzabo’s Board of Directors.
“Due to the increase in digital and offline noise, organizations are focusing on creating memorable, engaging and personalized experiences throughout the customer journey. And, more often than not, the peak of this journey culminates at in-person events,” said Eran Ben-Shushan, CEO and Co-Founder of Bizzabo, in a statement. “Because of that, marketers need to see the full picture of attending individuals and companies to ensure their unique journey is fulfilled while achieving event-driven KPIs. This is why we are growing at an unprecedented rate, and the demand for our technology is incredible.”