Brightcove, an online video hosting platform, announced product updates designed to help marketers personalize video experiences, including content, playlists and calls to action. Marketers can then present different offers to different people based on their content preferences and prior engagement.
Announced at the company’s annual user conference in Boston, Brightcove also expanded its in-page experiences with the addition of interactive video and templated layouts for livestream events. A deeper integration with Microsoft aims to let marketers publish video experiences directly to SharePoint.
Other updates positioned to improve user management and content analytics include:
- Fine-Grained Permissions, designed to let users set video access and privileges;
- Custom User Roles, which enables marketing teams to match user permissions with workflows and assign people to custom roles;
- User Audit Trails, which tracks user modifications to videos and shows when they last accessed their account; and
- Enhanced video analytics, designed to show video performance and ROI per viewer, as well as let marketers track metrics according to individual viewers, viewer segments and offer.
“We're trying to help bring personalization mainstream in video,” said Paul Casinelli, VP of Product Marketing and Strategy at Brightcove, in an interview with Demand Gen Report. “Our customers can now create an entirely video-centric experience tailored by the segment and buyer data you have, as well as provide analytics on the back end so you can truly understand the ROI.”