Corporate Visions, a marketing and sales messaging, content and skills training company, acquired Driving Systematic Growth (DSG), a consulting and training company, to increase its Revenue Growth Services. The acquisition aims to allow both firms to expand their set of revenue growth resources to improve B2B commercial execution.
"Both organizations are dedicated to turning growth initiatives into positive commercial outcomes, but we do it in ways that are highly complementary and necessary," said Matt McClendon, CEO of DSG, in a statement. "We've focused on providing custom, interactive video-based playbooks that drive change across your teams and Corporate Visions has developed science-backed IP for enabling stories and skills that drive buyer decisions."
Together, the two companies will serve almost 350 B2B enterprises a year and enable more than 100,000 marketing, sales and customer success professionals with the messaging, content, skills, process and leadership tools tailored to their expansion goals. The acquisition will result in the addition of custom video-based playbooks to enable clients to build, launch and adopt new strategies, processes and messaging.
"Transforming marketing, sales and customer success teams into a modern, integrated revenue growth engine requires a new playbook," said Erik Peterson, CEO of Corporate Visions, in a statement. "One that is customized to your company and based on research-backed approaches that have been tested and proven to help you win where it counts — in customer conversations. That's the promise behind our merger with DSG."