The partnership ensures that leads captured through LinkedIn Lead Gen Forms are validated, de-duplicated and delivered to a marketer’s database in real time. Together, the companies aim to automate and streamline the lead generation process. This can then position marketing and sales teams to quickly act on new leads and increase conversion rates.
“This agreement with LinkedIn Marketing Solutions was developed in response to overwhelming demand from our joint customers who wanted to extend the power of Integrate’s demand orchestration to the world’s largest professional network in a more frictionless way,” said Jeremy Bloom, Founder and CEO of Integrate, in a statement. “LinkedIn Marketing Solutions is just the start — we look forward to delivering additional innovations that expand the possibilities and promise of demand orchestration in social channels and beyond.”