KickFire, a provider of IP address intelligence and first-party intent data, has released SPARK, a free tool designed to send real-time alerts of companies showing interest on their website.
KickFire SPARK aims to provide companies with specific insights into their website traffic, helping marketing and sales to identify account-level data such as the company name, industry, employee count, etc. for enhanced marketing initiatives.
The solution also positions users to:
- Receive alerts from high-value accounts displaying buyer intent;
- Engage with interested accounts earlier in the buyer’s journey;
- Create targeted messaging based on the content the account consumes; and
- Learn which campaigns generate higher value traffic.