RollWorks, an ABM platform and division of NextRoll, integrated with Outreach.io, a sales execution platform, to help enable more efficient prospecting, engagement and forecasting. The partnership seeks to assist marketers in prioritizing prospect engagement and immediately acting on key contacts within their target accounts.
Key features of the integration include:
- Providing a single source of truth for sales teams to access contact-level engagement data for a target account and quickly add contacts directly to an Outreach sequence from their CRM;
- Identifying known contacts at target accounts with activity data to prioritize and personalize outreach; and
- Determining gaps in the buying committee and understanding how contacts at target accounts are engaging to determine personas for which they need more contacts.
“Our new Outreach integration is a powerful addition to the RollWorks partner ecosystem,” said Mike Stocker, SVP of Partnerships at RollWorks, in a statement. “Outreach does a fantastic job enabling sales organizations to maximize prospecting productivity and optimize their sales execution through automated email sequences and workflows. Now, sales teams can add contacts that are spiking with engagement to a sequence, directly from the RollWorks Sales Insights CRM widget.”