Why More CMOs Are Questioning Their Longtime Marketing Stack
I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise…
Demanding Views March 13
Latest In: Adobe
2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth
Webinars have evolved far beyond simple lead generation tactics; they now serve as the central nervous system for…
Blog December 12
Madison Logic Expands Partnership with Adobe
Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel…
News Brief September 11
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Escape This Memorial Day Weekend with B2B Webinars from Adobe, Netline
During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable…
News Brief May 25
How Adobe is Modernizing B2B Content Operations
B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate…
News Brief April 29
Adobe Unveils Customer Experience Innovations At Annual Summit
At the 2024 Adobe Summit, Adobe unveiled a suite of innovations designed to deliver 1:1 personalization at scale…
Industry News March 29
Validity Collaborates With Adobe For Deeper Email Analytics & Insights
Validity, a data management solution, partnered with Adobe as part of the Adobe Exchange Partner Program to help…
Industry News December 17
Q&A With Adobe’s Brian Glover: The New Era Of CX Initiatives
Adobe released two new CDPs — B2B and business-to-person (B2P) — for its Experience Cloud, which seeks to…
Industry News October 19
Buzzworthy B2B: The Latest News & Trends From May 2021
Welcome back to Demand Gen Report‘s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest…
Blog June 2
Adobe Summit 2021: Why Marketing Teams Need To Fully Embrace The Digital World
The industry's rapid transformation to the digital medium blurred the lines between B2B and B2C buying experiences, paving…
Industry News May 11
SmartBug Media Joins Adobe Solution Partner Program
Inbound marketing agency SmartBug Media announced a partnership with the Adobe Solution Partner Program to offer content marketing,…
Industry News April 28
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
