True Influence®, a provider of intent-based marketing, sales and demand generation solutions, ended 2019 with 25 consecutive profitable quarters and 111% increase in international revenue growth over 2018, according to company officials.
Some additional 2019 financial highlights included a 31% year-over-year revenue in 2019 and the addition of 143 new customers, according to the announcement.
Company executives noted enhancements to its solutions in 2019 that helped achieve record growth and revenue, including:
- Created the True Influence Marketing Cloud™ designed to enable customers to see their demand generation and sales efforts within an integrated marketing platform;
- Developed the True Influence Identify Graph Triangulation™ aimed at creating intent contact graph that includes the touchpoints of physical, web/browser, email, e-commerce, device ID and mobile telephone number, social media, name, email address and social handle, and transactional and customer ID; and
- Upgraded True Influence Relevance Engine® with the intent of providing more advanced analytics to include Artificial Intelligence and Natural Language Processing.
Additionally, company officials announced an expansion of its Customer Advisory Committee to broaden the specialized knowledge and perspective they provide to True Influence. Members include executives from companies such as Adobe, SAP, SAS, Imprivata and more.