Content gap analysis continues to gain traction among B2B companies, with leading organizations turning to competitive analysis to enhance content production and quality.
Research from the Content Marketing Institute identified "creating engaging content" as a persistent challenge for B2B marketers. Also, Demand Gen Report's 2015 Content Preferences Survey shows that 83% of B2B buyers want more interactive, engaging content from vendors.
- Written by Brian Anderson, Associate Editor
- Category: Content Strategies
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