The Latest

Filter By Topic

Filter by Types

Act-On benefit statement buyer's journey buyer's needs Eloqua Justin Gray LeadMD marketing automation Netprospex nurture campaigns Oracle Silverpop vertical industry marketing vertical targeting vertical- based marketing
shutterstock 69698566

Vertical Industry Marketing Gains Momentum But Requires A Learning Curve

Vertical-based marketing offers a huge opportunity for growth, but it requires a deep understanding of a particular business…

Industry News July 17
Smart Content logo

Get Smart Content’s Web Personalization Tool

Get Smart Content offers a dynamic personalization solution that enables marketers to engage anonymous web site visitors with…

Solution Spotlight July 17
analytics and targeting to be executed well. and podcasts. Many of these require sophisticated testing blogs By Jon Miller MarketoB2B marketing has become much more complex over the past decade. In addition to direct mail and events new channels range from email VP of Marketing Content and Strategy web sites and search engine marketing to landing pages
Jon Miller Marketo

The Core Business Case Behind Marketing Automation

By Jon Miller, VP of Marketing Content and Strategy, Marketo B2B marketing has become much more complex over…

Demanding Views July 16
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series