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3 Reasons Marketers Don’t Measure ROI

By Jay Hidalgo, President, The Barzel Group  A few days ago, I read this statistic: Just 6% of…

Demanding Views October 9
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Demandbase Adds Managed Analytics Offering, Unveils Partnerships

Demandbase expanded its consulting services with a Managed Analytics Offering, which is designed to help marketers uncover insights…

Industry News October 8
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NetFactor Adds Tool For Real-Time Email Tracking

B2B marketing technology vendor netFactor announced email2lead, which is designed to provide marketers with real-time tracking and person-level…

Industry News October 7
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Campaign Optimization Series
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Strategy & Planning Series