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customer lifecycle Demand Gen Report Extraprise Forrester Research Joe Cordo Multichannel Marketing purchase decisions
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Go Mobile, Go Social Or Go Home: Using Mobile And Social Media To Drive Buying Decisions

By Joe Cordo, CMO of Extraprise Editor's note: This is the first in a two-part series. Multi-channel marketing…

Demanding Views September 18
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Lenskold Group/Pedowitz Group Study Offers New Insights Into Marketing Automation Effectiveness

Over the past 12 months, we've seen a series of high-profile studies that establish the relationship between marketing…

Industry News September 18
B2B marketing Demand Gen Report Bryan Brown digital marketing technology email marketing Janrain LinkedIn Silverpop social sign-in Tore Steen

Silverpop Partners With Janrain, Adds Social Sign-In Email Address Collector Via LinkedIn

Silverpop, a digital marketing technology provider, today announced a partnership with Janrain to collect email addresses of prospects…

Industry News September 17
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