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Spinning the Spend: Maximizing Control Over Budget Allocation
While marketers were already being asked to demonstrate the ROI of their investments, they are now being challenged…
May 20
Marketing Automation & Lead Management – Taking it Further
By Carlos Hidalgo, President, The Annuitas Group I read last week's Demanding Views column – Marketing Automation is…
Demanding Views May 18
Marketing Automation Is Not Synonymous With Lead Generation
By Shreesha Ramdas, Chief Operating Officer, LeadForce1 Today a lot of BtoB companies are opting for marketing automation solutions.…
Demanding Views May 11
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