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VanillaSoft CRO Sheds Light On Company's Autoklose Acquisition & Announcement Campaign

VanillaSoft CRO Sheds Light On Company’s Autoklose Acquisition & Announcement Campaign

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the…

Blog December 8
Intent Data 101: More Than A Buzzword

Intent Data 101: More Than A Buzzword

Marketers leverage intent data to inform their marketing strategies, but some may still be hesitant about implementing it…

December 7
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Great Marketers Help Buyers Post-Rationalize Their Emotionally Charged Decisions

Great Marketers Help Buyers Post-Rationalize Their Emotionally Charged Decisions

You're irrational. So are your customers. Of the various research that's been done, virtually every decision we ever…

Demanding Views December 7
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Campaign Optimization Series
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Strategy & Planning Series