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ABM Content automation Demandbase LookBookHQ marketing automation
Demandbase Sees 300% Increase In Influenced Pipeline With Automated Content Journeys

Demandbase Sees 300% Increase In Influenced Pipeline With Automated Content Journeys

Account-based marketing (ABM) technology provider Demandbase leveraged LookBookHQ, a content marketing automation platform, to help create bundled content…

Case Studies June 28
Acquisition Badgevill Badgeville CallidusCloud customer engagement performance management solutions sales collaboration
CallidusCloud Bolsters Sales Collaboration Offerings With $7.5 Million Badgeville Acquisition

CallidusCloud Bolsters Sales Collaboration Offerings With $7.5 Million Badgeville Acquisition

Callidus Software, a cloud-based marketing, sales and customer experience solution provider, has acquired the technology assets of enterprise…

Financial News June 28
CRM customer relationship management Freshdesk Freshsales
Freshdesk Launches CRM Aimed At High-Velocity Sales Teams

Freshdesk Launches CRM Aimed At High-Velocity Sales Teams

Customer service software provider Freshdesk unveiled the launch of Freshsales, a customer relationship management (CRM) solution designed for…

Industry News June 27
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