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The IAB Data Center Of Excellence Launches Data Maturity Model
The Interactive Advertising Bureau's Data Center of Excellence has unveiled its IAB Data Maturity Model, a benchmarking system…
Industry News July 8
How Data-Driven Account-Based Marketing Can Help Achieve Sales And Marketing Alignment
Once upon a time, account-based marketing (ABM) was called account-based sales. Sales teams would decide which big fish…
Demanding Views July 8
Leadpages Acquires Marketing Automation Platform Drip
Leadpages, a landing page and lead generation platform, has acquired three-year-old marketing automation company Drip for an undisclosed…
Industry News July 7
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