Demand Gen Report
New Apex Martech Matrix Targets a Critical Martech Investment Blind Spot
Key Takeaways: Martech performance is driven less by buying the “best” tools and more by aligning technology investments with industry context, business strategy and operational maturity. The report argues AI...
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Nooks Generates $22M In Series A Funding
Nooks, an AI dialing and prospecting platform, raised $22 million in series A funding, bringing its total funding to $27 million. With the capital, the company plans to expand its…
Financial News April 24
Cassie Cross-Domain Consent Seeks To Streamline Customer Experience Across Domains
Cassie is a consent and preference management platform designed to assist businesses with building long-term customer relationships. Since 2000, Cassie has helped businesses collect, store and query consent and preference…
Solution Spotlight April 22
Rethinking Demand Gen To Find The Human In The Machine
In the whirlwind that is B2B demand generation, everyone’s trying to catch lightning in a bottle. Every demand gen marketer aims to reach and resonate with their audience, and generative…
Demanding Views April 22
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