Demand Gen Report
Ad Tech Learned to Game Itself
Over the past two decades, digital advertising did not gradually become inefficient by accident. The industry trained its systems to optimize toward signals that were easy to measure rather than...
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Research Recap: Branded Email Signatures Increase Company Recognition, Trust
More than half (52%) of prospects and customers leverage email as their main channel of communication — and 59% of marketers are responding in kind, indicating that email marketing is…
Industry News April 8
Meet pharosIQ, The New Company Created From MRP & CONTENTgine’s Merger
Following their March 2024 merger, MRP, a global account intelligence provider, and CONTENTgine, a provider of B2B technology buyer insights and lead generation, revealed their joint company’s new name: pharosIQ. The…
Industry News April 8
Less Waste, More Revenue: How To Grow A Higher Quality Pipeline
If marketers and salespeople have one commonality, it’s that their pipeline invariably includes a high percentage of companies they aren’t a fit. This creates a negative impact on key business…
Demanding Views April 5
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