by Kim Zimmermann | Feb 19, 2020 | Industry News
B2B companies are increasingly embracing purpose-oriented initiatives as potential drivers of business growth, contrary to the common belief that they lag their B2C counterparts. An overwhelming majority (86%) of B2B companies believe it is essential to bring a sense...
by Andrew Gaffney | Feb 19, 2020 | Blog
B2B marketers today are wrestling with the complexity of integration, according to Michael McLaren, Global CEO of the B2B Group at Merkle. Organizations are thinking beyond individual point solutions, and are looking at how technology, data and content can help...
by Klaudia Tirico | Feb 19, 2020 | Industry News
Editor’s note: Demandbase has announced that The ABM Innovation Summit will be rescheduled due to concerns surrounding the coronavirus. More details here. Account-based marketing has already made its mark as an essential part of a B2B marketing and sales...
by Brian Faussette | Feb 18, 2020 | Industry News
Tealium has appointed Brent Reed as Senior Vice President of Enterprise Business for the Americas. Reed brings more than 20 years of enterprise software sales, business development and leadership experience to the company. Most recently, Reed served as the...
by Klaudia Tirico | Feb 17, 2020 | Solution Spotlight
Workflows is a data automation tool within the ZoomInfo Powered by DiscoverOrg platform that is designed to enable communication that streamlines sales and marketing activity. Features/Functionality Workflows aims to help customers capitalize on relevant changes...
by Aaron Bollinger, Kronologic | Feb 17, 2020 | Demanding Views
As a demand gen leader, you and your team are working hard to capture the attention of your target audience and nurture them through the buyer’s journey. You’re constantly strategizing, launching new campaigns and optimizing your performance. And each...
by Kim Zimmermann | Feb 15, 2020 | Industry News
Folloze, a B2B customer engagement platform, added two industry veterans to its executive team and announced a second round of funding. According to a statement, the company hired Randy Brasche as VP of Marketing and Eric Bauer as VP of Alliances and Business...
by Klaudia Tirico | Feb 12, 2020 | Blog
As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s...
by Klaudia Tirico | Feb 12, 2020 | Industry News
Revenue Operations (RevOps) has quickly become a growing role and discipline sitting at the crosshairs between sales and marketing teams within B2B businesses. The RevOps model, which has changed the way B2B companies align themselves internally to drive growth, is...
by Klaudia Tirico | Feb 12, 2020 | Solution Spotlight
LinkedIn’s Sales Navigator feature, Data Validation, is designed to create a tighter integration between Sales Navigator data and CRM. Combining the power of LinkedIn with the power of users’ CRM, Data Validation intends to help sales professionals...
by Justin Gray, LeadMD | Feb 12, 2020 | Demanding Views
If you read an article that claimed a majority of business leaders believed that their sales and marketing teams are aligned, how would you react? Would you laugh at the outrageous optimism? Would you nod in agreement because, clearly, your team is among the aligned?...
by Klaudia Tirico | Feb 10, 2020 | Blog
Demand Gen Report recently interviewed Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about the importance of brand. One quote that stuck out to me was, “brand is demand and demand is brand.” He said that the two go hand in hand in B2B...
