Demand Gen Report

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Influ2 Launches Contact-Level GTM Orchestration

Key Takeaways: Influ2 introduces contact-level orchestration, enabling personalized actions based on individual buyer signals. New capabilities include omni-channel orchestration and Salesforce attribution for precise buyer engagement. Influ2 launched on May...

Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A

Feature

DGR Checkout Friction Amy Kobata Televerde

The Demand Engine: Why Checkout Friction Is Killing B2B Deals

Demanding Views

NetLine May Webinar The Moment After the Lead: How Follow-Up Makes or Breaks Your Demand Gen Campaigns.

Master Lead Follow-Up: Submit Your Webinar Questions for NetLine’s Josh Baez Now

Blog

Forrester ARC The GTM Singularity Is Here Wholesale Account Executives/Managers go the extra mile for their clients. They secure new accounts, nurture existing relationships, and work collaboratively with businesses to understand their needs and deliver solutions, ensuring long term partnerships and mutual benefit.

Forrester Report Calls for New GTM Approach by B2B Leaders

News Brief

Latest Posts

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What B2B SaaS Can Learn From Netflix’s Churn ‘Problem’

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of users have signed up, canceled and then resubscribed…

Demanding Views December 13

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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…

Industry News December 12

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73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…

Industry News December 11