Demand Gen Report
Salesforce to Acquire Fin to Boost AI Capabilities
Key Takeaways Salesforce is acquiring Fin for about $3.6 billion to strengthen its AI-powered customer service capabilities and expand Agentforce with faster-to-deploy service agents. The deal gives Salesforce access to...
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The Top Three Factors Influencing The AI Landscape In 2025
In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to…
Feature January 8
Delivering A 1:1 Brand Experience At Scale With Agentic AI
If you’re keeping up with the generative AI trends, you’ve no doubt seen the recent explosion in “agentic AI” — AI agents that can autonomously interact with customers. These agents…
Demanding Views January 7
Marketbridge Expands Into EMEA Via April Six Acquisition
Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April Six, a global marketing and PR group, into its portfolio.
Industry News January 6
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