by Brian Anderson | Aug 12, 2016 | Industry News
In an effort to improve the targeting capabilities of its B2B user base, Oracle Data Cloud unveiled its B2B audience data marketplace solution. The company states that the solution will provide users access to more than 400 million business profiles and more than one...
by Olivia LaBarre | Aug 11, 2016 | Industry News
B2B marketers who use Marketo’s cloud-based marketing automation platform now have access to Social Lead Monitoring from demand generation platform Socedo, as a result of an integration of the two solutions. The integration with Socedo Social Lead Monitoring...
by Olivia LaBarre | Aug 10, 2016 | Industry News
Terminus, an account-based marketing (ABM) platform, has created ABM Cloud for Salesforce, a partner program for ABM vendors whose products integrate with Salesforce CRM. The program will help marketers create ABM software solutions that will mesh with their existing...
by Klaudia Tirico | Aug 10, 2016 | Solution Spotlight
Widen Quick Insights is an analytics “cheat sheet” for digital marketers that reveals the most engaging content, where it’s used and how it could perform better. FEATURES/FUNCTIONALITY Quick Insights is an analytics feature in the Widen Media...
by Paula Crerar, Evergage | Aug 10, 2016 | Demanding Views
Personalization as a marketing tactic is approaching mainstream usage. A recent survey conducted by Evergage and Researchscape International found that 85% of marketers are implementing some form of personalization already, and 89% of companies using website and...
by Brian Anderson | Aug 10, 2016 | Industry News
Act-On Software launched a social media module as part of its marketing automation tool. The company said the Advanced Social Media Module will provide deeper insight into the user’s social media marketing initiatives and includes content publishing, listening...
by Klaudia Tirico | Aug 10, 2016 | Industry News
When it comes to the B2B marketing stack, we know one thing for sure: The list of technology vendors to choose from is growing at a rapid rate. In fact, Scott Brinker, Editor of chiefmartech.com, said that list grew to approximately 3,500 companies in 2016, compared...
by Brian Anderson | Aug 9, 2016 | Industry News
DigitasLBi, a global marketing and technology agency, has partnered with Oracle to launch the DigitasLBi OSG (Oracle Solutions Group). The agency will offer clients creative and technology consulting and implementation services to simplify the creation of digital...
by Andrew Gaffney | Aug 9, 2016 | Blog
When you hear B2B marketers talk amongst their peers or give presentations to an audience, terms like nurtures and campaigns are often the words they use to describe their initiatives to engage prospects. That vernacular is starting to shift a bit, though. At a recent...
by Carol Krol | Aug 9, 2016 | Financial News
Account-based marketing company Engagio has raised $22 million in Series B funding, led by Norwest Venture Partners, with participation from FirstMark Capital and Storm Ventures. The latest financing will be used to scale its sales and marketing teams, accelerate...
by Klaudia Tirico | Aug 8, 2016 | Solution Spotlight
Madison Logic Activate ABM is an account-based marketing (ABM) platform designed to unify targeted advertising and content syndication tactics to drive B2B marketers’ lead generation programs. The solution features an ABM-centric data management platform (DMP)...
by Klaudia Tirico | Aug 8, 2016 | Industry News
Cision, a cloud-based PR software provider, has appointed global marketing industry veteran Kevin Akeroyd as its CEO, effective today. He succeeds Peter Granat, who will transition to Chairman of the Cision Board of Directors. Akeroyd joins Cision from Oracle...
