by The Demand Gen Report Staff | Jul 30, 2014 | Industry News
More than 1,000 attendees gained insights from their peers and industry thought leaders during Demand Gen Report inaugural Lead LifeCycle Series (#LLCSeries), a week-long webinar event offering case study examples and expert insights on the tools and tactics top B2B...
by Brian Anderson | Jul 29, 2014 | Demanding Views
By Brian Kelly, CMO, InsideView Marketing and sales departments in most companies are not working cohesively. This disconnect creates a less-than-effective strategy to develop long-lasting relationships with leads. Marketers traditionally gather minimal information...
by Brian Anderson | Jul 29, 2014 | Solution Spotlight
VideoShare is a new solution from uStudio positioned to help organizations share videos and measure their use across sales, marketing and services operations. VideoShare is a new solution from uStudio positioned to help organizations share videos and...
by Kim Zimmermann | Jul 29, 2014 | Industry News
Appboy, a marketing automation platform for mobile apps, announced new multivariate testing capabilities designed to help marketers test variations of headlines, copy and content on multiple messaging channels, including email, in-app messaging and push notifications....
by Brian Anderson | Jul 28, 2014 | Industry News
Salesforce unveiled Salesforce1 Sales Reach, which brings together Salesforce1 Sales Cloud, Pardot and Communities into a new solution that is designed to help sales teams deploy personalized, one-on-one campaigns to accelerate the buying journey. “In this new...
by Brian Anderson | Jul 25, 2014 | Industry News
Marketo announced that Q2 2014 revenues reached $36 million, a 60% growth over the same period the previous year. “Across the board, we delivered a strong quarter as customers adopted our customer engagement platform and purchased new applications such as...
by Kim Ann Zimmermann, Managing Editor | Jul 24, 2014 | Industry News
Oracle announced it is combining its BlueKai Audience Data Marketplace and other Oracle data services to create the Oracle Data Cloud, a platform designed to provide marketers with access to anonymous user-level data through a data-as-a-service (DaaS) model. With more...
by Brian Anderson, Associate Editor | Jul 22, 2014 | Industry News
LinkedIn has entered a definitive agreement to acquire Bizo, a business audience marketing platform provider. The deal is valued at $175 million, with 10% being paid in company stock and the remainder in cash, and is expected to close in Q3 2014. “This gives LinkedIn...
by Brian Anderson | Jul 22, 2014 | Solution Spotlight
Terminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy. Terminus is a platform that provides B2B marketers with a more holistic approach to targeting...
by Hayley Mullen, Content and Community Manager, Uberflip | Jul 22, 2014 | Demanding Views
By Hayley Mullen, Content and Community Manager, Uberflip I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies...
by Brian Anderson | Jul 22, 2014 | Industry News
InsideView announced the launch of InsideView Data Diagnostic, a tool designed to provide database health and profile assessments for CRM and marketing databases. The free, self-service application analyzes data and generates a quality assessment as well as...
by Kim Ann Zimmermann, Managing Editor | Jul 22, 2014 | Industry News
The concept of a traditional buying funnel has been around since 1898, but reality is that today’s buying process is more circular. “The typical funnel model is a very linear and volume-driven process, but in reality, the buying journey today is much more...
