by Kim Zimmermann | Aug 30, 2013 | Industry News
Silverpop customers now have the opportunity to personalize their web sites with the launch of Smart Content. Smart Content is designed to connect with the Silverpop Engage marketing database and the user web site, allowing for new, personalized content to be written...
by Kim Zimmermann | Aug 29, 2013 | Industry News
Marketing Advocate, a Through-Partner Marketing Automation (TPMA) software provider, announced an extended partnership with NetProspex to use Workbench, a cloud-based data management platform that assesses database health for B2B channel marketing campaigns. The...
by Kim Zimmermann | Aug 28, 2013 | Solution Spotlight
Marketing Advocate’s Through-Partner Marketing Automation (TPMA) solution helps vendors, manufacturers, brands and associations extend omnichannel marketing, lead management, lead scoring, analytics and more to partners and resellers. Marketing Advocate’s...
by Kim Zimmermann | Aug 28, 2013 | Demanding Views
By Adam Needles, Chief Strategy Officer, ANNUITAS A recent CEB Marketing Leadership Council study noted, “[W]e see B2B companies looking to apply process rigor, automation and performance measurement tools across the full demand side of their businesses, just as...
by Kim Zimmermann | Aug 28, 2013 | Industry News
Revenues for B2B marketing automation systems will grow 50% to reach $750 million in 2013, according to Raab Associates’ recently released B2B Marketing Automation Vendor Selection Tool (VEST) report. The 50% growth rate is lower than the 2012 rate of 54%,...
by Glenn Taylor, Associate Editor | Aug 27, 2013 | Industry News
To drive awareness and engage prospects, B2B marketers are implementing a mix of inbound and outbound marketing techniques. During a recent webinar, titled: Connecting With More Leads Via Inbound & Outbound, Lee Odden, CEO of TopRank Online Marketing, and...
by Kim Zimmermann | Aug 26, 2013 | Industry News
Small business marketers are looking for help in addressing a number of pain points, including choosing the right sales and marketing tools, building automated sales and marketing processes and developing appropriate content. These are some of the findings of a...
by Kim Zimmermann | Aug 23, 2013 | Industry News
HubSpot recently introduced updates to its marketing automation platform, including a Content Optimization System (COS), a social media tool called Social Inbox and a new analytic reporting engine. The company also unveiled Signals, an app for sales reps. The COS...
by Kim Zimmermann | Aug 22, 2013 | Industry News
Room 214, a digital and social media marketing agency, recently joined LaunchPoint, Marketo’s partner ecosystem. In addition to social media and digital marketing services, Room 214 provides consulting services to companies that are implementing the Marketo...
by Kim Ann Zimmermann, Managing Editor | Aug 21, 2013 | Industry News
Traditionally, the inside salesperson has been a junior staffer who does some of the legwork and generates leads for the more seasoned field sales professionals, who close the deals. That role is rapidly changing, and many inside salespeople are more technically savvy...
by Kim Zimmermann | Aug 20, 2013 | Solution Spotlight
The atEvent Check-In app enables marketers to check in event attendees, capture discussion topics and follow-up actions, and upload the information to their marketing automation and CRM systems in real time. The atEvent Check-In app enables marketers to...
by Kim Zimmermann | Aug 20, 2013 | Demanding Views
By Michael Gerard, CMO, Curata Marketing’s desire to increase the quantity and quality of sales-ready leads has never been stronger than it is right now. However, the days of relying solely upon outbound marketing (e.g., traditional advertising channels,...
