by Glenn Taylor, Associate Editor | Sep 10, 2013 | Industry News
Cloud-based marketing automation solutions have been making headway for quite some time, but the technology got a serious boost earlier this year when Salesforce.com and Oracle shocked industry analysts by signing a nine-year partnership to integrate their systems for...
by Kim Zimmermann | Sep 10, 2013 | Demanding Views
By Craig Nelson, Founder and Principal, Sales Enablement Group In my previous Demanding Views column, I talked about delivering on the promise of sales enablement (SE). This installment will continue on the topic of SE, with a focus on mapping out the sales enablement...
by Kim Zimmermann | Sep 10, 2013 | Solution Spotlight
Salesvue’s Prospecting-to-Pipeline automation solution is designed to optimize the sales team’s prospecting efforts by leveraging data from Salesforce.com. Salesvue’s Prospecting-to-Pipeline automation solution is designed to optimize the sales...
by Kim Zimmermann | Sep 10, 2013 | Industry News
Lead Liaison, a revenue generation software provider, has upgraded its Lead Management Automation (LMA) platform to include real-time event triggers known as Sparks. Sparks are automated responses that can trigger a series of actions in a variety of ways. For example,...
by Kim Zimmermann | Sep 9, 2013 | Industry News
Mindshark Marketing, a digital marketing agency, has developed several new offerings, including content marketing, marketing automation and outreach marketing. The agency also offers services in SEO, reputation management, social media marketing, and web development....
by Kim Zimmermann | Sep 6, 2013 | Industry News
Demandbase, a B2B targeted marketing platform, announced that its real-time web visitor identification technology is now linked with Marketo’s marketing automation technology. The Demandbase Platform — which includes modules for Company Targeted Advertising,...
by Kim Zimmermann | Sep 5, 2013 | Industry News
The Pedowitz Group, a revenue marketing agency, is expanding its services with a new Search Services offering that includes Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The addition of these SEO/SEM services gives the company a better...
by Glenn Taylor, Associate Editor | Sep 4, 2013 | Industry News
Social media has long been the darling of B2C marketers, as it lends itself to quick, on-the-spot interactions with potential buyers. While the B2B sales cycle is longer and more complex, there are many opportunities to use social media to generate and nurture leads...
by Kim Ann Zimmermann, Managing Editor | Sep 4, 2013 | Industry News
There are sports coaches, life coaches, career coaches and other professionals who offer advice, encouragement and expertise from the sidelines. Jay Hidalgo, Founder and former CRO at ANNUITAS saw a need for a demand generation coach, so he recently started The Barzel...
by Kim Zimmermann | Sep 4, 2013 | Demanding Views
By Chris Hardeman, VP of Sales, Act-On Software Sales runs on high-octane fuel that consists of intelligence and time. When you know who to call, when to call them, what to listen for and what to say,...
by Kim Zimmermann | Sep 3, 2013 | Solution Spotlight
BuiltWith Technology Profiler is a technology tracking platform that is designed to provide intelligence and analysis related to a company’s technology use. BuiltWith Technology Profiler is a technology tracking platform that is designed to provide intelligence...
by Kim Zimmermann | Sep 3, 2013 | Industry News
Business.com recently released a report, titled: Small Business Pulse: 2013 Lead Generation Insights, which surveyed more than 500 active pay-per-lead advertisers across all industries. The report found that these companies are turning to lead generation to engage...
