by Kim Zimmermann | Sep 23, 2013 | Industry News
Outsell, a digital marketing Software-as-a-Service (SaaS) company, released Outsell Social, which is designed to help dealers engage with customers and prospects across popular social networks through the use of data and behavioral analytics. Outside Social has four...
by Kim Zimmermann | Sep 19, 2013 | Industry News
ExactTarget debuted the Salesforce ExactTarget Marketing Cloud, which will unite ExactTarget’s email, mobile, web, marketing automation, analytics and platform capabilities with social marketing products from Salesforce.com, including Buddy Media, Radian6 and...
by Kim Zimmermann | Sep 19, 2013 | Industry News
SAVO Group launched its latest software-as-a-service product suite that includes CRM Opportunity Pro, a new offering that integrates with CRM systems to provide opportunity-specific sources for salespeople. The suite is designed to equip sales teams to have more...
by Kim Ann Zimmermann, Managing Editor | Sep 18, 2013 | Industry News
While the reports of the death of email have been greatly exaggerated, marketing emails are in danger of being buried in the graveyard known as the “spam” folder. There have been a number of developments in recent months that have made it harder for marketing emails...
by Kim Zimmermann | Sep 18, 2013 | Industry News
Cloudwords, a cloud-based translation management application, is integrated with Marketo to streamline multilingual content creation and delivery of global marketing campaigns. The integration will enable users to significantly accelerate and simplify the process of...
by Kim Zimmermann | Sep 17, 2013 | Demanding Views
By Michael Litt, CEO and Co-founder, Vidyard After investing in video marketing content, you don’t want prospects becoming distracted with the latest viral video of a squirrel on a jet ski, or worse, your competitor’s content. So what should you do? Having...
by Kim Zimmermann | Sep 17, 2013 | Solution Spotlight
The StoneShot app offers detailed email campaign reporting, event management and lead activity management. The StoneShot app offers detailed email campaign reporting, event management and lead activity management. Features/Functionality Stoneshot enables users to...
by Kim Zimmermann | Sep 17, 2013 | Industry News
Marketo and event management technology provider Certain announced a partnership that will enable marketers to enhance existing marketing data by using customer profiles gathered at events, according to officials from both companies. “Events represent one of marketing...
by Glenn Taylor, Associate Editor | Sep 16, 2013 | Industry News
B2B marketers have to provide compelling content at all stages of the buying cycle, but top-notch content is particularly important in the early interactions with prospects. During a recent webinar titled: ToFu Content: How To Develop A Healthy Mix For Demand...
by Kim Zimmermann | Sep 13, 2013 | Industry News
Bulldog Solutions, Inc. has launched Bulldog PowerPlay, which company officials describe as an integrated demand generation framework based on the buyer’s journey. Comprised of three “plays,” the goal of the packaged solution is to enable marketers to drive a...
by Kim Zimmermann | Sep 13, 2013 | Industry News
The Oracle Eloqua AppCloud is moving to the vendor’s Topliners user community site, enabling customers to more easily share, comment and follow apps, and receive updates from a single location, according to company officials. The integration also enhances...
by Kim Zimmermann | Sep 12, 2013 | Industry News
The Pedowitz Group, a revenue marketing agency, is expanding its practice with the introduction of a Creative Services offering. The agency’s Creative Services include web, interactive media, responsive mobile design, graphic design and branding, as well as...
