by By Kim Ann Zimmermann, Managing Editor | Oct 1, 2013 | Industry News
It is clear that marketers can no longer treat all prospects alike, as sending out the same email to everyone no matter who they are or where they are in the buying cycle is not likely to yield stellar results. While the ultimate goal is to make a sale, it is becoming...
by Kim Zimmermann | Oct 1, 2013 | Solution Spotlight
The latest version of SalesFUSION’s cloud-based marketing automation software includes advanced prospect nurturing, sales enablement and event management tools. The latest version of SalesFUSION’s cloud-based marketing automation software includes advanced...
by Kim Zimmermann | Oct 1, 2013 | Demanding Views
By Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions As a marketer, you aren’t really in the business of demand generation. You’re actually in the business of “change generation.” Every day, you’re asking your target audience to...
by Kim Zimmermann | Oct 1, 2013 | Industry News
Demandbase unveiled a premium feature that provides access to Facebook’s advertising inventory, enabling B2B marketers to identify prospects and deliver targeted messages within Facebook without cookies or other tracking mechanisms. Users of Demandbase’s...
by Kim Zimmermann | Sep 30, 2013 | Industry News
The quality of data was the No. 1 of marketers at IT companies using CRM and marketing automation systems, according to a new study from DiscoverOrg, a sales and marketing intelligence tools provider. In the report, Room for Improvement: Data Quality Impacting CRM and...
by Kim Zimmermann | Sep 27, 2013 | Industry News
LeadMD announced a new online learning platform centered on marketing and marketing automation education for professionals. Navigate by LeadMD aims to help professionals make the most of their marketing investments by featuring thought leadership, tutorials, online...
by Kim Zimmermann | Sep 26, 2013 | Industry News
InsideView, the provider of a platform that enriches lead records, announced that it will integrate with Marketo. The combination will allow the CRM platform provided by InsideView to match accurate company and contact data with any lead created in the Marketo...
by Kim Ann Zimmermann, Managing Editor | Sep 25, 2013 | Industry News
Top B2B marketers are using improved analytic tools to get a better handle on how buyers are engaging with their content. That was one of the themes of the presentations at The New Rules of Marketing, a recent Marketo online event. “Your customer engagement score is...
by Kim Zimmermann | Sep 25, 2013 | Solution Spotlight
StreamSend, an email marketing service provider and creator of the social marketing tool suite StreamSend Share 2.0, now offers businesses the opportunity to email their social shares automatically, increasing engagement, news feed visibility and traffic. StreamSend,...
by Kim Zimmermann | Sep 25, 2013 | Demanding Views
By Toyin Adon-Abel Jr., Marketing Operations Manager, The Pedowitz Group The importance of lead nurturing can’t be overstated. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost. By Toyin...
by Kim Zimmermann | Sep 24, 2013 | Industry News
Email is still a top touch point for all B2B marketing strategies, yet even the most subtle nuances can impact whether an email gets opened, or whether it is simply “dead on arrival.” According to new research from Kentico, a web content and customer experience...
by Kim Zimmermann | Sep 23, 2013 | Industry News
Adobe unveiled a new dynamic tag management capability for Adobe Marketing Cloud to streamline the process for tagging content to be measured and optimized across web properties. The new functionality provides marketers flexibility and control to quickly implement...
