by Kim Zimmermann | Oct 15, 2013 | Industry News
Brainshark, a provider of cloud-based business presentations software and solutions, announced that its Brainshark On-Demand application has been integrated with Salesforce Identity to enable access through a single sign-on. Access to Salesforce and Brainshark through...
by Kim Zimmermann | Oct 14, 2013 | Industry News
Lattice Engines announced the Lattice Data Cloud, which is designed to bring together web, social and proprietary buying signals to deliver predictive insights to marketing and sales. The Lattice Data Cloud combines information from tens of thousands of data sources,...
by Kim Zimmermann | Oct 11, 2013 | Industry News
A new class of vendors is emerging to help marketers improve their customer databases, according to a new report from Raab Associates. The Guide to Customer Data Platforms describes systems that give marketers control of building customer databases to support...
by Kim Zimmermann | Oct 10, 2013 | Industry News
Vidyard, a video marketing platform provider, have announced the launch of the Vidyard app for ExactTarget, which is designed to provide marketers with an effective way to share video through email. The Vidyard app for ExactTarget adds deeper functionality and...
by Brian Anderson, Associate Editor | Oct 9, 2013 | Industry News
Webinars remain one of the most valuable content formats for engaging with leads throughout the buying cycle. However, maximizing registration and attendance are among the biggest challenges for B2B marketers when it comes to webinar success. The content can spark...
by Kim Zimmermann | Oct 9, 2013 | Solution Spotlight
Trumpia, a multichannel marketing and messaging platform provider, has added a Smart Filters tool, which is designed to be an introductory marketing automation application. Trumpia, a multichannel marketing and messaging platform provider, has added a Smart Filters...
by Kim Zimmermann | Oct 9, 2013 | Demanding Views
By Jay Hidalgo, President, The Barzel Group A few days ago, I read this statistic: Just 6% of B2B leaders say that they frequently calculate ROI, while 17% say they never do. Every time I read a stat like this, I ask “Why?” Then I start doing a mental review of...
by Kim Zimmermann | Oct 8, 2013 | Industry News
Demandbase expanded its consulting services with a Managed Analytics Offering, which is designed to help marketers uncover insights and better measure marketing performance. The Managed Analytics Offering launched as part of Demandbase’s Strategic Services...
by Kim Zimmermann | Oct 7, 2013 | Industry News
B2B marketing technology vendor netFactor announced email2lead, which is designed to provide marketers with real-time tracking and person-level details of prospects coming to a web site from an email campaign. The new offering will be integrated with netFactor’s...
by Kim Zimmermann | Oct 4, 2013 | Industry News
Demand generation strategy firm ANNUITAS recently acquired Get Me In The Inbox, an email deliverability and privacy compliance firm, to expand its services for enterprise clients. ANNUITAS is now offering email deliverability, privacy and compliance services as...
by Kim Zimmermann | Oct 3, 2013 | Industry News
Leadspace launched a new release of its SaaS-based social lead targeting solution that integrates with Marketo to automate the lead qualification process. Leadspace is designed to help marketers quickly identify targeted leads across numerous data sources, including...
by By Kim Ann Zimmermann, Managing Editor | Oct 1, 2013 | Industry News
It is clear that marketers can no longer treat all prospects alike, as sending out the same email to everyone no matter who they are or where they are in the buying cycle is not likely to yield stellar results. While the ultimate goal is to make a sale, it is becoming...
